目录

红人营销红人开发信模板

Table of Contents本文目录

注意事项

1.红人调研的时候尽量找到红人的名字,不要群发邮件,而是针对每个红人自身频道,账号,利基等特点进行个性化发信,这种邮件往往虽然发信时间长,但是回复率更高,更有机会获取合作机会,最起码混个脸熟,群发一次你可能就被拉黑了。

2.简单介绍自己公司和产品即可,重点放在谈和我们合作能够给红人带去什么,比如他们能获利(我们付多少钱,或者我们能够提佣,大部分都是直接给钱),能够帮助他们发送赠品增加粉丝黏性,我们的产品和他们账号利基类目或发展方向相符,有助于他们做出更多优质内容,等等。一句话,多讲实用的,少讲情怀。

3.邮件标题直接点题,别写一大段废话,当然也别忘了写标题

4.红人或其团队会自行抉择是否合作,邮件里面尽量别在锚文本埋链接,认真设计一个邮件签名,有官网的话在你的签名处做个官网,没有的话就不留,邮件内放一张合适尺寸的产品图即可,别搞太复杂。

5.除非产品特殊,和LGBTQ类的红人合作要慎重考虑。

6.用Gmail,Outlook,yahoo等国外主流邮箱发信,尽可能不要用群发软件。

7.从成本考虑,20万以上的订阅的热门类目YouTube频道,8万以上的Instagram 红人,50万以上的tiktoker,建议次级考虑

邮件标题

  1. (红人Name),we’d love to work together
  2. Your Followers will love this product, (红人name)
  3. Can I give you…..(产品) for free ?
  4. A free ….(产品) for you from your super fans
  5. Free gift for you (paid collaboration)
  6. Free gift for you from your super fans (paid collaboration)
  7. Free & our best-selling (产品) for you

首次发信(冷启动)注意事项


红人每天会收到大量的私信,邮件,所以在确定的情况下,对于有一定粉丝量的红人,要选择给红人的商业咨询邮箱发邮件,如果是tiktok的小型创作者,粉丝量小(且没有找到联系邮箱的情况下)可以尝试私信。

第一封冷启动邮件,我们需要和红人建立一个良好的开端关系,哪怕后面红人拒绝了,也能混个脸熟,今后还有机会。

常见的套路:

  • 我们看了你的某一个视频或某一系列视频,我们非常认同,觉得很棒,和我们品牌的某款产品结合,相信你能创造出更优质或更有吸引力的内容
  • 我们的某个产品很棒,我们发现你的粉丝群体大部分都对我们的这类产品很感兴趣,如果你有合作意向,我们可以为你的粉丝提供专属折扣
  • 我们品牌的用户反馈很喜欢你的创作内容,相信与我们合作可以给你带来粉丝的增长
We have been following your YouTube/blog since(year).
Your recent post(YouTube/vlog/blog topic)really resonated with me. 
I thought it was something my audience would appreciate, so I shared it with my social medial and email subscribers.
We love the work that you do. great! 
We think our audience would find your content very interesting. 
We’re sure your audience will benefit from our products.

模板1:

不要忘记写邮件标题

Collab From XXX品牌+(产品名)

Hey [红人名字],

I’m reaching out on behalf of [公司或者品牌名字] about a potential partnership opportunity.

和红人频道主题或者他的视频内容相关的赞誉 针对红人频道写

We were wondering if you’d be interested in receiving our latest 【一个和前面赞美的主题或者视频相关的产品,比如红人是做音乐的,可以推荐音响,耳机等产品,红人是做户外的,可以推荐我们户外的相关产品】 to take on the road with you and review this upcoming summer?

Here are some details below:

  • We’ll send you [要测评的这个产品] in your preferred color along with a refill pack so you can see what that refill experience is like.
  • We are open to different video concepts, but could see a dedicated review or unboxing video working quite well.【大一点的红人比较重视创作自由,小红人因为收不到足够的广告费,可以写一些更具体的要求,比如我们希望你在视频里面出现我们的亚马逊店铺页面,FB主页页面,Instagram主页等等,如果品牌名比较容易发音每次提及都要念清我们的品牌名,5分钟提及至少次品牌名,视频讲到品牌语音关键词也可以被识别,如果品牌名不好发音,可以请红人要着重给我们品牌Logo一个特写,或者展示一下我们的网站或亚马逊店铺,当然普货无标的可以不考虑】
  • Your audience will receive a 10% discount on their first purchase.
  • In addition to free product, we’ll compensate you monetarily and would like to learn more about your rate if you’re interested.
  • And we have a sponsorship program, if you can invite people to join our community, we will pay you commissions.

Let me know if you are interested or have any question.

Warm regards

XXX

邮件签名(不要设计的太复杂)

邮件签名免费设计软件

Free email signature generator with ready to use templates

模板2:

标题:We’re big fans of your work(适合想要合作的较大创作者) Hey {First Name},

[Name] here from [Company Name].

We’re [Description] and [What You Do].

We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. Really liked what you said recently on [Channel] about [Topic]. Also, it’s interesting to see that your online audience is growing so fast. We’re looking for people like you to partner up and help us spread the word about [CompanyName].

Is that something you’d be interested in?

Let me know how that sounds .

也可以写: if this collaboration interests you, please respond to this email. We can discuss the details further. Looking forward to your response. Thanks in advance!

如果我们品牌或产品已经有和其他红人合作,可以写 In the past, we’ve worked on similar campaigns [不要埋链接,直接在括号里面写合作的视频内容的链接] with [合作红人频道名或团队名称] and they loved partnering with us.(以往合作经历)

Thanks, [Name]

签名

模板3:

标题:

Hello! 红人名字

I am name from brand/site.

Our name of brand comprises a wide range of high-quality home and kitchen accessories with a style that has great sense of modern design.

I approach you with an invitation. You can go to our website to choose a product name, and please make a review video to share it with your subscribers, will you?

Please let me know if you are interested.

Kind regards

名字

签名

模板4:

标题:

Hi,

I’m [名字], from 网站名(品牌名),a fashion website with lots of stuff from trendy to creative.

                from 品牌(亚马逊店铺),which is a fast-growing global e-commerce company.

Currently meet your channel on YouTube and our team love your videos very much. You are amazing and our products are good ,at present we are looking for a long term relationship.

I’m wondering if you could find some products you are interested on our website and pick it out for making a Haul/lookbook/review video.

if you are interested, please feel free to email me back.

hope to hear from you soon.

Best wishes,

Larry

签名

模板5:

标题:

Hi, 红人名字

I‘m Larry from 品牌,which is a fast-growing global e-commerce company.

We are looking for a collaboration with you ,after watching your video, we were totally fall out, we’d like to send you some creative and amazing products on our website ,please check them out below.

产品1图片: 产品链接

产品2图片: 产品链接

产品多于两款,建议做成表格,同时在附件中附上一份产品资料

if you are interested ,please feel free to email me back.

Hope to hear from you soon.

Best wishes,

Larry

签名

模板6: 品牌活动宣传(需要提前规划,把握好上线时间)

标题:

Hi, 红人名字

I‘m Larry from 品牌,which is a fast-growing global e-commerce company.

We want to engage in a shopping festival on our website, Prime Day deals on our Amazon Store, Black Friday DEALS on our Amazon Store/website,

After watching your video, we sincerely thought that your content is absolutely impressive and great, we are wondering if you want to join this campaign with us.

For this collaboration,

  • You could pick out 10 products in our website, store
  • We will pay you 多少钱 after the video is up (小红人就少点,或者直接不提钱的事)
  • 其他条件,

Let me know if you are interested in it.

Best regards

Larry

签名

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